CATEGORY:
UX/UI Product Design | Branding
SECTOR:
B2C SaaS | AI-driven Freelance Marketplace
ROLE:
UX/UI & Product Designer (end-to-end, solo)
FreeFlow: Designing clarity in AI-driven job search (B2C SaaS)
Turning overwhelming job feeds into clear, confident decisions
About.
This case is currently evolving.
It explores how UX and AI can reduce cognitive overload, decision fatigue, and job-search stress — not just speed up applications.
What this case is about
Turning overwhelming job feeds into meaningful, relevant choices
Designing trust and transparency in AI-driven recommendations
Helping freelancers move from anxiety to confident decisions
My role
UX / Product Designer / End-to-end
I led the product thinking, UX strategy, interaction logic, and UI, from problem framing to decision-support design in an AI-assisted flow.
Why this case is not “finished”
FreeFlow is intentionally shown as an evolving product.
I continue refining the UX, content, and interaction patterns to push it closer to a real-world, production-ready experience.



